In class this week, we learned about the Uses and the Gratification Theory, which is this theory that takes a different approach than most other theories that we have talked about and learned in our class. The theory focuses on how the viewers take an active role in choosing the media that we see, where we see other theories focus on the affect media has on the viewer. We learnt the needs of the viewers as to why they choose the media that we have. The needs are affective, the social integrative and tension free. Out of those needs, i can definitely relate to the tension free one. This is when you need to escape reality and release some tension in something that you want to watch. Whenever i am feeling overwhelmed in my life, i turn to my favorite shows so i can unwind and relax. This can be helpful because it restarts my mind and gives me a more fresher look on what i was doing before. It can also be dangerous because i can get unfocused on my work and start to be focused on the show that i am watching.

Next, we watched this screening called Galaxy Quest that supports the U and G theory and the fandom theory. Fandom is when the fans support a specific media that they are fans of. There are a lot of different type of fans, you have the mild fans, very active ones and the pro active fans. Fans are very powerful in all areas of media and in the production of media. It was the fans that brought back Family Guy on Fox. Without the fans, media would lose it’s importance and it is the viewers that make the shows and movies way more successful. Fans have this strong attachment to a character than an actor plays or an music artist. For example, John Lennon was shot and killed by a big fan and then the music sensation Selena was killed by a woman who was in charged of her fan club. Finally, Galaxy Quest is a movie that shows a lot of fandom due to the fact that the aliens that come to earth are big fans of this show which they believe are actual events that happened so they build their civilization like the show. The movie showed a lot of fandom and it presented and supported the U&G theory.











