In class we learned about the Uses and Gratification Theory, which is a theory that takes a different approach than most other theories that we have learned about in class. This theory focuses on how we (the viewer) take an active role in choosing the media we consume, whereas other theories focus on the affect media has on the viewer.

We learned about the different needs of the viewer, as to why they choose the media that they do. These needs include, cognitive, affective, social integrative, and tension free. Out of these, I can relate to the tension free need the most. This is a need to escape reality and release tension, this need is specific to the individual. Whenever I feel overwhelmed or I can’t do anymore work, I turn on a show to escape for a little while. I find that with whatever I watch I am completely engaged and I forget about the outside world. This can be very helpful to relax, but also dangerous because I may be so caught up in the show or movie that I am unproductive. I start to binge watch…

Research was done to test the U&G Theory. This theory was tested on game/quiz shows. It was found that people love these shows because they are able to put themselves into the game and answer the questions themselves. When they get an answer correct they feel like an expert and their ego is fed. This feeling would relate to the personal integrative need, which measures status in society or your self-esteem. These shows are also popular for families to watch together. They are appropriate for kids of all ages, making it an easy choice for parents. This meets the social integrative need, which is the need to socialize with family or friends.

We watched a screening in class called Galaxy Quest that supports U&G Theory, but also fandom. Fandom is based around “fans” and how they support their specific media that they are fans of. There are different levels of fans: mild, active, and pro-active. Fans are a powerful tool in media production. It was the fans who brought back Family Guy and Futurama when it was cancelled on TV. Without fans media would lose importance, it’s the viewers that make a show or movie successful. In Galaxy Quest it was evident in the first scene how important the fans are to a movie/show. Galaxy Quest a movie within their movie. The opening scene is about the actors and their roles. They are in a large convention for the movie, where all of the fans have come dressed up and waiting for autographs. Some people are so engaged that they truly believe the movie is real and they are a part of it. This gives a prime example of the importance of fans to media. Without them the film would not be such a success.

The fans in Galaxy Quest have became so involved it is their escape from reality. They can be a part of something bigger than the real world. It opens doors to meet people who have the same interests as them. They can make new friends and socialize in ways they may not have been able to before. U&G theory is evident in many forms throughout Galaxy Quest, pointing emphasis at why the viewer chooses media, not how the media affects the viewer.